Before I get into important topic, I would love to give you my background in the market place. About four years ago I was working for a retail company named Who.A.U. This was a retail company who’s first few years was doing amazing, had great numbers and growth the past few years before I ever got hired
Than 2014 came and now the Internet was becoming bigger than traditional media. With new apps such as Instagram, Snapchat, LinkedIn and Facebook. People stopped spending more time reading new papers, magazines and even watching TV.
What does all this have to do with marketing and your business ? Well now the year is 2017 and so many companies like the company i use to work for, are all going out of business. Who.A.U, Toys R U, Sears, K-Mart, American Apparel and even Bananna Republic is closing down at least 200 store locations just to try and stay a float. So what does this mean for your business? It means times are changing, changing very fast and companies now need to do more marketing and more research to find out where they’re target audience may be. Because it’s no long on a TV add, Billboard or magazine placement.
If you think of social media as the new market where all the attention is than you will see that digital marketing for the past 3 years has become the single most important strategy for new start up companies. Along with companies who already have a following. This is the single most important tool they could use to bring new customers into their business, no matter what kind of businesss it may be.
This is a chart of how the traffic on my website (TheDynastyNY.com) has grown in the past 3 months just from steady marketing on social media on these free platforms.
Where I see the problem lies with most company, is that there conversion is okay. But the number of people walking through there door is a lot lower and the number of visitors on there website is either the same or on a decline. So if your sales are okay, we just need to get a way for more people to find out about your brand and get the clients or customers to know who you are. They more people know who you are they are more likely to show you to your door steps instead of you having to bring them in. Thats where social media and online marketing play key factors.
Placing a ad on youtube or instagram will more likely reach an audience that will show up to your website to front door than paying for an ad that cost 30x more on a imagine of page 12 that someone will look at once and throw the magazine away. Looking into the next trends on the internet is one of the best ways to stay on top of the completion, but also following the trends going on now because thats where your clients and customers are located.
So if your company doesn’t have its own webpage, instagram, facebook and linked-in make sure you find a way to do one as soon as you can and learn the ins and outs of the platform. You will not only see the internet as something huge, but you will see this is only the start of online business. The market place changes all the time, but the one thing that won’t change is the data. And the data shows that online is the future and the present. So go out there and open up your laptop and start working on yourself and brand.