Beyoncé is partnering with Adidas in a groundbreaking move for the athleisure industry.
On Thursday, the singer and the sports retailer announced a new partnership, with plans to co-create new footwear and apparel that will run the gamut from performance- to lifestyle-focused items. Beyoncé is additionally planning to work with Adidas to relaunch her athleisure brand, Ivy Park.
“This is the partnership of a lifetime for me,” Beyoncé said in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
Beyoncé also said in a statement that she looks forward to “relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Ivy Park launched two years ago with Phillip Green, the British billionaire behind Topshop. In November, Beyoncé bought out Green to become the full owner of Ivy Park, following allegations of sexual harassment and racial abuse against the businessman.
With the Adidas partnership, Beyoncé will remain the owner of Ivy Park, with Thursday’s press release noting she is “one of the first black women to be the sole owner of an athleisure brand.”