Look, nevermind that Amazon’s reviews are getting less and less trustworthy; I still often find myself scanning a thing’s barcode or just pulling up its Amazon listing when I’m at a store to get a sense of whether it’s a decent buy. With its latest store, Amazon isn’t leaving that question up in the air anymore. The first-ever Amazon 4-star opens in New York City’s Soho neighborhood tomorrow. And as the name implies, everything on its shelves has earned at least a four-star review average from Amazon’s customers.
The store will also have new and “trending” items and best-sellers regardless of review score. Of course you’ll find a ton of Amazon hardware, but there’s plenty of third-party stuff too covering “devices, consumer electronics, kitchen, home, toys, books, and games.”
“Today, the average rating of all the products in Amazon 4-star is 4.4 stars, and collectively, the products in store have earned more than 1.8 million 5-star customer reviews,” the company said in a press release introducing the retail store. Amazon already operates a couple of its regular Amazon Books locations in Manhattan. As with those stores, shoppers at Amazon 4-star will pay the Amazon.comprice for an item if they’re a Prime